ATTRACT AND RETAIN MORE CUSTOMERS WITH A STRONG VIDEO CONTENT STRATEGY
Building your brand can be challenging – but with video you can connect and convert at every stage.
Choosing the right video streaming platform is essential. Our expertise in enterprise video and continuous technological innovations make Brightcove the ideal partner for reaching your business goals.
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FEATURES
Transform your video marketing with Brightcove Marketing Studio
The most flexible and adaptable video content marketing tool
Brightcove Marketing Studio™ simplifies how you distribute and manage video, so you can focus on running your business and serving your customers.
- Editing capabilities within Video Cloud make it easy for users of all skill levels to edit and publish beautiful video content.
- Build audience cohorts around specific viewing behaviors so you can reach and engage the right audiences with the right content.
- Centralize your workflow via integrations with MAPs, CRMs, e-commerce platforms, social tools, and more. You can check out our full marketplace of integrations.
- Improve discoverability by optimizing metadata.
Keep your audiences engaged and ready for more
Turn passive audiences into active viewers with engaging video overlays like polls, quizzes, and clickable calls-to-action (CTAs).
- Gather feedback and gauge sentiment with polls and quizzes.
- Drive actions with clickable CTAs.
- Personalize experiences for a two-way conversation with customers.
Grow your brand with cross-channel video
Connecting with your audience on the channels they use the most is more important than ever. Brightcove Marketing Studio lets you get your videos to the right channels with easy-to-use, centralized tools.
- Reach audiences where they are and guide them along the purchase journey.
- Boost your social media video marketing with simplified sharing.
- Easily post video content to platforms like Facebook, Instagram, and Pinterest.
First-party insights to drive sales and engagement
Gain deep insights into viewer behavior and the performance of your video campaigns with comprehensive analytics tools.
- Track views, watch time, and engagement.
- Analyze customer demographics and generate detailed reports.
- Optimize the customer journey with data-driven decisions.
Cultivate customer communities
Video is a powerful tool after a sale, too. Demo videos, assembly instructions, or a simple video saying thanks keeps the conversation going and the relationship growing.
- Build a branded video destination that draws audiences to your digital properties.
- Curate a library of playlists and on-demand videos and create a go-to hub for your audience to explore your content.
- Leverage tools that support marketing best practices, including SEO, calls-to-action, lead forms, social sharing, and more.
SUCCESS STORIES
Brightcove for enterprise businesses
SAS
The Body Coach
Finastra
Xero
SAS
SAS USES VIDEO TO SHOWCASE THEIR PRODUCTS’ IMPACT
“With Brightcove, we can focus on developing high-value, meaningful content. Brightcove is looking to the future with us, giving us the confidence that we’ll be well positioned as new technology evolves.”
Bill Marriott
SR. Director of Video Communications and New Media
The Body Coach
THE BODY COACH BUILDS ITS OWN LIVE AND ON-DEMAND VIDEO EXPERIENCE
“Having a partner like Brightcove throughout has been great. We’ve scaled smoothly across geographies without any problems, and we’ve worked with Brightcove to quickly identify and integrate a captioning partner from the Brightcove Marketplace. This has allowed us to hit our accessibility goals for this year much faster.”
Saagar Bains
Head of Product
Finastra
INCREASED ROI BY 26X
“We’ve been using Brightcove for many years, and we knew the quality and service there was exactly what we wanted to create our own streaming channel.”
Jamie Stephien
Director of Digital Marketing
Xero
XERO INCREASES VIDEO VIEWING TIME 150%
“The Brightcove integration with Marketo is really the beating heart of how we do customer retention.”
Pat MacFie
Global Director of Media
LEARN MORE
Frequently Asked Questions
We know you have questions, our experts are available 24/7 to answer them.
Yes, Brightcove Marketing Studio offers a highly customizable video player where you can add your logo, colors, and control the overall design. You can apply both CSS and/or javascript to deliver specific user experiences to delight your audience and stay on brand.
You can add polls, quizzes, clickable CTAs, chapter markers, and more to make your videos engaging and drive action.
Brightcove provides in-depth video analytics, including views, watch time, engagement, and viewer demographics. You can even track how videos influence purchases through integration with your CRM.
Yes, Marketing Studio integrates with many popular marketing automation platforms (MAPs), CRMs, CMSs, and social media platforms for a seamless workflow. You can check out our full marketplace of integrations here.
Absolutely! Brightcove supports live streaming, allowing you to engage your audience in real-time and expand your video strategy. You can even clip sections of the live stream and push them to social channels while the event is running.
Brightcove offers flexible pricing plans based on your specific needs. Contact our sales team for a personalized quote and demo.
We encourage you to request a demo to see how Marketing Studio can fit your needs. Contact our sales team for more information.
Brightcove enables strong user control measures for our customers so that admins can delegate roles and permissions to specific users based on the level of access required. We also offer rigorous security features like IP restriction, URL tokenization, single sign-on, AES encryption, and more. We ensure your video gets to the right people, while keeping all your video content secure.
We provide 24/7 customer support through various channels, including phone, email, and online resources. Our expert team is here to help you every step of the way.